{"title":"Headwear + Apparel | Launch Intention","description":"\u003cp class=\"p1\"\u003eHeadwear + Apparel turns the energy of the sculptures into what you live in every day—tees, fleece, hats, and accessories built for motion, weather, and real life. Inspired by the same folded-plane geometry and open-ended sense of possibility that defines the larger works, these pieces are made to feel easy, wearable, and quietly bold. They belong on the trail, in the city, at the airport, in the studio, or anywhere ideas are taking shape. More than merch, this collection is a daily uniform and reminder for people choosing to move through the world with purpose and intention.\u003c\/p\u003e","products":[{"product_id":"hat","title":"HAT","description":"\u003cp\u003ePLANE LOGO DAD HAT\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44481009189040,"sku":null,"price":45.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/6622\/2000\/files\/HAT.png?v=1748549267"},{"product_id":"launch-intention-tee","title":"TEE","description":"\u003cp\u003eLAUNCH INTENTION LOGO TEE\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44481011253424,"sku":null,"price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/6622\/2000\/files\/TEE.png?v=1748549790"},{"product_id":"me-tee","title":"ME TEE","description":"","brand":"My Store","offers":[{"title":"Default Title","offer_id":44481019150512,"sku":null,"price":27.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/6622\/2000\/files\/ME.png?v=1748550185"},{"product_id":"launch-crew-neck-black-white","title":"LAUNCH CREW NECK","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eThe Launch Crew Neck \u003c\/strong\u003eis built on a simple idea: small things can travel far. Inspired by a single paper airplane that grew into installations across mountains, cities, and schools nationwide, it represents movement, intention, and shared vision. The subtle chest mark is a symbol of momentum—of turning thought into action—while the ultra-heavyweight organic French terry delivers a structured, lasting feel with a lighter impact on the planet. Designed for everyday wear, it’s a quiet reminder to keep launching.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eEvery Launch Intention piece connects to a larger constellation of work. Proceeds help the Foundation bring sculptures to life, champion artists, and shape spaces where communities can meet in shared intention.\u003c\/p\u003e","brand":"Launch Intention","offers":[{"title":"XS","offer_id":45091564880048,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":45091564912816,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":45091564945584,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45091564978352,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":45091565011120,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":45091565043888,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/6622\/2000\/files\/LAUNCHINTENTION-LAUNCHCREWNECK-BLACKWHITE-FRONT.jpg?v=1778176350"},{"product_id":"launch-tee-organic","title":"LAUNCH TEE ORGANIC - Black","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eThe Organic Launch Tee - \u003cmeta charset=\"utf-8\"\u003e\u003c\/strong\u003e\u003cstrong\u003eA Heavyweight Organic T-shirt \u003c\/strong\u003ebuilt on a simple idea: small things can travel far. Inspired by a single paper airplane that grew into installations across mountains, cities, and schools nationwide, it represents movement, intention, and shared vision. The subtle chest mark is a symbol of momentum—of turning thought into action—while the organic cotton construction offers a soft, breathable feel with a lighter impact on the planet. Designed for everyday wear as a quiet reminder to keep launching.\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"padding-left: 40px;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eEvery Launch Intention piece connects to a larger constellation of work. Proceeds help the Foundation bring sculptures to life, champion artists, and shape spaces where communities can meet in shared intention.\u003c\/em\u003e\u003c\/p\u003e","brand":"Launch Intention","offers":[{"title":"XS","offer_id":45091765354672,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":45091765387440,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":45091765420208,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45091765452976,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":45091765485744,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":45091765518512,"sku":null,"price":48.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/6622\/2000\/files\/LAUNCHINTENTION-LAUNCHTEESHIRT-BLACKWHITE-FRONT.jpg?v=1778178962"},{"product_id":"launch-tee","title":"LAUNCH TEE - Natural","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eThe Launch Tee - \u003c\/strong\u003ebuilt on a simple idea: small things can travel far. Inspired by a single paper airplane that grew into installations across mountains, cities, and schools nationwide, it represents movement, intention, and shared vision. The subtle chest mark is a symbol of momentum—of turning thought into action—while the organic cotton construction offers a soft, breathable feel with a lighter impact on the planet. Designed for everyday wear as a quiet reminder to keep launching.\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"padding-left: 40px;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eEvery Launch Intention piece connects to a larger constellation of work. Proceeds help the Foundation bring sculptures to life, champion artists, and shape spaces where communities can meet in shared intention.\u003c\/em\u003e\u003c\/p\u003e","brand":"Launch Intention","offers":[{"title":"XS","offer_id":45092054007984,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false},{"title":"S","offer_id":45092054040752,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false},{"title":"M","offer_id":45092054073520,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false},{"title":"L","offer_id":45092054106288,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false},{"title":"XL","offer_id":45092054139056,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false},{"title":"2XL","offer_id":45092054171824,"sku":null,"price":42.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/6622\/2000\/files\/LAUNCHINTENTION-LAUNCHCREWNECK-NATURALCHARCOAL-FRONT.jpg?v=1778182146"},{"product_id":"intention-crew-neck-sf","title":"INTENTION X SF LTD - CREW NECK","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eThe Intention Crew Neck X SF \u003c\/strong\u003eis a limited expression of a core piece, reimagined for San Francisco and the Marina Green activation. Set against a black foundation, the bold Launch Intention front graphic draws from the city’s unmistakable palette—high contrast, high energy, and built to stand out against Karl the fog and open sky. The back features a subtle paper airplane crossing the Golden Gate Bridge. Constructed with a premium, structured feel, designed to last, this piece bridges the everyday and the experiential—an extension of the staple LIF line, grounded in a specific time, place, and intention.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eLIMITED EDITION - 250pcs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\" style=\"padding-left: 40px;\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003e*Every Launch Intention piece connects to a larger constellation of work. Proceeds help the Foundation bring sculptures to life, champion artists, and shape spaces where communities can meet in shared intention.\u003c\/em\u003e\u003c\/p\u003e","brand":"Launch Intention","offers":[{"title":"XS","offer_id":45092200415408,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true},{"title":"S","offer_id":45092200448176,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":45092200480944,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":45092200513712,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":45092200546480,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":45092200579248,"sku":null,"price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0681\/6622\/2000\/files\/LAUNCHINTENTION-INTENTIONCREWNECK-SF-FRONT.jpg?v=1778183973"},{"product_id":"keep-your-head-in-the-clouds-hoodie","title":"KEEP YOUR HEAD IN THE CLOUDS - HOODIE","description":"\u003cp class=\"p1\"\u003e\u003cstrong\u003eThe Keep Your Head In The Clouds Hooded Sweatshirt \u003c\/strong\u003eis a reminder to stay curious, stay light, and not take the rules too seriously. Inspired by the spirit of hand-drawn imagination and the kind of thinking that drifts just beyond the expected, this piece plays with the idea that the best ideas don’t come from staying grounded—they come from letting your mind wander a little. There’s a subtle nod to a familiar visual language, reimagined through the lens of Launch Intention—where creativity, optimism, and possibility all live just overhead.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eEvery Launch Intention piece connects to a larger constellation of work. 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Built around a bold, high-contrast color story inspired by San Francisco’s unmistakable energy, it brings a playful pop to foggy mornings and breezy afternoons along the waterfront. A reminder to stay curious, let your imagination wander, and not take things too seriously. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cstrong\u003eLIMITED EDITION - 250pcs\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eScreen Printed by hand in the Pacific NW by \u003ca href=\"https:\/\/www.unanimouschoice.com\/\"\u003eUnanimous.\u003c\/a\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cmeta charset=\"utf-8\"\u003eEvery Launch Intention piece connects to a larger constellation of work. 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