Expanding the Flight Path
The Concept
- A canvas for cultural identity
- A vessel for storytelling
- A landmark for community gathering
- A catalyst for conversation and connection
How Artists Engage
WHAT DOES THIS LOOK LIKE?
We partner with artists across disciplines to reinterpret the sculpture through their own lens.Collaborations may include:
- Visual artists painting or finishing large-scale planes
- Writers embedding language, poetry, or messages into the work
- Designers reimagining surface, texture, & space
- Digital artists extending the project into AR, motion, & on site projection
Each artist brings their voice, while staying anchored to the core idea: launching intention into the world.
SELECTED ARTISTS ARE FEATURED ACROSS
- Permanent public installations
- Touring exhibitions (Art Basel, LA Art Show, etc.)
- Limited-edition product collaborations
- Digital storytelling and global media
Athletes as Cultural Amplifiers
Athletes play a unique role in this ecosystem. They are modern storytellers—deeply connected to place, discipline, and mindset. We collaborate with athletes who align with the spirit of Launch Intention:
- Snowboarders, surfers, skaters, riders, defensive ends, point guards, strikers, goalies and anyone who's shaping culture from the ground up
- Individuals who understand progression, risk, and vision
- Voices who can carry intention into new audiences and environments
Athletes As Artists:
- Co-create or commission planes in their home communities
- Participate in launches, installations, and storytelling campaigns
- Collaborate on product lines tied to movement and performance
- Help activate sculptures as gathering points for events and experiences
Global Network, Local Impact
Each installation becomes part of a growing global network—connected by purpose, but grounded in place. From mountain towns to urban centers, from schools to remote landscapes:
- Communities gather around each sculpture
- Intentions are written, shared, and launched
- Dialogue is sparked across cultures and generations
The result is a living, evolving map of human intention—expressed through art.
Why It Matters
In a fragmented, digitally-focused world, Launch Intention creates shared in-person moments.
It gives people:
- A reason to gather
- A platform to express
- A symbol to believe in
By collaborating with artists and athletes, we amplify creativity as a force for connection—and turn individual ideas into collective momentum.
