ASPEN ART WEEK // 2018

What began as an intuitive decision became one of the most defining activations of Launch Intention. Invited to experience Aspen Art Week as a guest, the choice was made—last minute—to instead bring the work. With no formal plan, a 25-foot corten steel paper airplane sculpture was transported by flatbed truck into Aspen, marking the project’s first engagement in the region. Through the support of a local designer and community advocate, a temporary permit was secured at Paepcke Park—an iconic central green space positioned along the primary street into town. Installed in this highly visible, high-traffic location, the sculpture was encountered by thousands—drivers, pedestrians, locals, and visitors alike—many experiencing it unexpectedly within an otherwise familiar setting.

The activation unfolded organically over the weekend. A local yoga studio hosted an outdoor class beside the sculpture, centered around intention, while continuous public interaction emerged throughout the park. Conversations, curiosity, and local press coverage followed naturally as the work became part of the town’s daily rhythm—art walks, picnics, and spontaneous gatherings forming around it. What began as a temporary installation quickly evolved into deeper community integration—leading to a placement at a private estate on Red Mountain, a gallery exhibition at Skye Gallery, and a two-year installation of a 25-foot stainless steel sculpture at the Red Brick Center for the Arts. During the COVID-19 pandemic, Launch Intention partnered with local media on a community video initiative, maintaining connection during a time of isolation. Collectively, these moments positioned the work as both cultural presence and catalyst—contributing to ongoing conversations and efforts around public art within the Aspen community.