Close-up of a Launch Intention Paper Airplane Sculpture stacked in the studio.
Launch Intention

WHAT IS LAUNCH INTENTION?

LAUNCHING DREAMS INTO REALITIES

ABOUT LAUNCH INTENTION


A LIVING ART PROJECT BUILT AROUND A SINGLE, SIMPLE SHAPE: THE PAPER AIRPLANE. WHAT BEGAN AS A SINGLE SCULPTURE HAS BECOME A GROWING NETWORK OF LANDMARKS AND GATHERING PLACES WHERE PEOPLE COME TO PAUSE, REFLECT, AND EXPRESS WHAT THEY INTEND TO LAUNCH INTO THE WORLD.


FOUNDED BY ARTIST GRIFFIN LOOP, LAUNCH INTENTION SITS AT THE CROSSROADS OF CONTEMPORARY ART, COMMUNITY, AND HOPE. EACH PLANE IS BOTH A SCULPTURE AND A SIGNAL—A REMINDER THAT EVEN THE BIGGEST MOVEMENTS BEGIN WITH SOMEONE FOLDING AN IDEA INTO FORM AND LETTING IT FLY.

Artist & Founder Griffin Loop standing next to his large metal paper airplane sculpture in an open field at Powder Mountain, Utah for the first Launch Intention Community Activation.
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THIS IS LAUNCH INTENTION

PERMANENT INSTALLATIONS

LARGE-SCALE METAL PAPER AIRPLANES PLACED AS LASTING LANDMARKS IN COMMUNITIES—FIXED SYMBOLS OF POSSIBILITY WHERE PEOPLE RETURN TO SET INTENTIONS AND GATHER AROUND SHARED FUTURES.

TRAVELING ACTIVATIONS

POP-UP PAPER AIRPLANE INSTALLATIONS THAT TRANSFORM PUBLIC SPACES FOR A MOMENT IN TIME, INVITING PEOPLE TO CONNECT, SET INTENTIONS, AND WATCH THE PROJECT LIFT OFF AGAIN.

Students write intentions on the Launch Intention metal paper plane sculpture at the Maya Angelou Mural Festival Installation in Los Angeles.

LAUNCH INTENTION IN YOUR COMMUNITY

INTERESTED IN BRINGING LAUNCH INTENTION TO YOUR COMMUNITY / SCHOOL / MUSEUM / HOME?

KEEP YOUR HEAD IN THE CLOUDS KID // LAUNCH INTENTION FOUNDATION //