Close-up of a Launch Intention Paper Airplane Sculpture stacked in the studio.
LAUNCH INTENTION

IN THE MEDIA

LAUNCHING DREAMS INTO REALITIES

Launch Intention has appeared in magazines, newspapers, travel features, education stories, podcasts, and videos that follow the journey of these large‑scale paper airplane sculptures and the communities that gather around them. This page brings that coverage together in one place—so curators, city partners, schools, collectors, and supporters can see how the work is helping people launch ideas, conversations, and intentions into the world.

FEATURED COVERAGE

Large 50 foot Launch Intention metal paper airplane sculpture by Griffin Loop at Powder Mountain, Utah, overlooking Powder Mountain ski resort.

"Powder Mountain’s Skiable Art Landscape"

Vogue

Vogue explores Powder Mountain as a new kind of open‑air art destination, including the “Paper Airplane Trail” and Griffin Loop’s 50‑foot Launch Intention sculpture along the ridge-line.

READ "VOGUE'S" ARTICLE BY: STEPHANIE SPORN

VIEW LANCH INTENTION POWDER MOUNTAIN

The Dr. Maya Angelou Mural Festival activation of Launch Intention's Metal Paper Plane sculpture in the courtyard of the Community High School in Los Angeles, California.
ART AROUND THE WAY:

THE DR. MAYA ANGELOU HIGH SCHOOL

MURAL FESTIVAL

LA Weekly

Coverage of the Dr. Maya Angelou Community High School mural festival, featuring Griffin Loop’s steel paper airplane sculpture where students wrote their intentions directly onto the plane.

READ "LA WEEKLY'S" ARTICLE BY: JORDAN RIEFE

EXPLORE LAUNCH INTENTION DR. MAYA ANGELOU HS

Person on a mountain bike riding across Powder Mountain's 50ft Launch Intention metal paper airplane sculpture on top of the mountain.

"The New Wild West of Outdoor Art"

Outside

Outside highlights Launch Intention at Powder Mountain as a key example of adventurous public art, inviting people to hike, ski, and ride right up to a giant “paper” airplane overlooking the mountains.

READ "OUTSIDE MAGAZINE'S" ARTICLE BY: KATHLEEN RELLIHAN

EXPLORE LAUNCH INTENTION POWDER MOUNTAIN

Modern Paper Airplane Sculpture by Launch Intention in Aspen Colorado's beautiful setting with trees and mountains.

"Aspen Silver Linings: Launch Intention"

Aspen Times

A short film and interview with Griffin Loop, filmed around the Launch Intention sculpture, about finding silver linings, setting intentions, and creating spaces for reflection through art.

WATCH THE "ASPEN TIMES" VIDEO

EXPLORE LAUNCH INTENTION ASPEN

Launch Intention's large 50 foot metal paper airplane sculpture in a Bentonville Arkansas park in front of the Blake Street building.

“Launch Your Intention”

GoodTimes

A long‑form podcast conversation with Griffin Loop about the origin of Launch Intention, the power of setting intentions, and how large‑scale sculptures can help people connect and dream together.

WATCH "PLANET GOODTIMES" INTERVIEW BY: DAMON EPPS

EXPLORE LAUNCH INTENTION BENTONVILLE

Launch Intention 25ft Metal Paper Plane sculpture in Malibu California on a grassy hill with the Pacific Ocean in the background.

"It’s Time For Extraordinary Experiences"

ROBB REPORT

At Bernoulli | Locke’s first Santa Barbara gathering, a towering stainless-steel “paper airplane” sculpture, Launch Intention, transforms a beachside escape into a live meditation on dreams, momentum, and what it means to truly take off.

READ "ROBB REPORT STUDIO'S" ARTICLE

ASPEN TIMES

Artist Griffin Loop’s “Launch Intention” project features a 25-foot metal paper airplane sculpture designed to serve as a platform for people to set intentions, share them, and take action toward their goals. The large-scale installation—which Loop describes as a reminder to dream and launch your intentions into the world—invites visitors to reconnect with youthful imagination and the simple act of flight.

READ THE "ASPEN TIMES" ARTICLE BY: ANDREW TRAVERS

EXPLORE LAUNCH INTENTION ASPEN

Launch Intention large scale 25 foot paper airplane sculpture rests in Osage Park Arkansas surrounded by wildflowers and green trees.
OZ ART NWA BRINGS

PUBLIC ART TO BENTONVILLE’S

NEWEST PARK

OZ ART NWA

OZ Art NWA highlights Launch Intention as a landmark 25‑foot stainless steel paper airplane at Osage Park in Bentonville, celebrating both aviation history and future‑focused imagination.

READ "OZ ART NWA'S" ARTICLE

EXPLORE LAUNCH INTENTION BENTONVILLE

Large 50 foot Launch Intention metal paper airplane sculpture by Griffin Loop at Powder Mountain, Utah, in it's first location down in the Eden Valley.

"Artist File: Griffin Loop"

The Purist

A profile of Griffin Loop that looks at the inspiration behind the paper airplane sculptures, the concept of Launch Intention, and how play, optimism, and imagination show up in his work.

READ "THE PURIST ONLINE'S" ARTICLE BY: JOE HENRY BAKER

EXPLORE LAUNCH INTENTION POWDER MOUNTAIN

Artist Griffin Loop walking towards a large metal paper airplane sculpture in an open field at Powder Mountain, Utah.
Artist Griffin Loop sitting outdoors discussing Launch Intention with a student holding a piece of paper with her Intentions written on it.

Press & Partnership Inquiries

If you’re a journalist, curator, educator, or city stakeholder interested in covering Launch Intention or bringing a sculpture to your community, we’d love to connect. The Launch Intention Foundation can provide high‑resolution imagery, artist statements, and additional background on existing and upcoming installations.

KEEP YOUR HEAD IN THE CLOUDS KID // LAUNCH INTENTION FOUNDATION //