A Metal Paper Airplane sculpture in a Florida Park with palm trees, a colorful pathway during the Canvas Outdoor Museum Festival.

CANVAS OUTDOOR MUSEUM

PALM BEACH - 2016 // LAKE WORTH - 2017

Group of people sitting on a large launch intention paper airplane sculpture at the Canvas Outdoor Museum in Palm Beach, Florida.
LANDED NOV 11TH, 2016

CANVAS

LAUNCH INTENTION'S FIRST PUBLIC ACTIVATION // 2016

Launch Intention’s first public activation took place as part of the CANVAS Outdoor Museum in 2016—an initiative dedicated to transforming public space through contemporary art and community engagement. Installed among large-scale murals and works by internationally recognized artists, a 25-foot corten steel paper airplane introduced a different kind of interaction: not just viewing, but participation. In Palm Beach, the work became a site for guided engagement with a local foster care program, creating space for reflection, intention setting, and peer-to-peer sharing. What began as a challenging prompt—to look inward—quickly shifted as vulnerability surfaced. Once one participant shared openly, others followed, establishing a sense of trust and collective support within the group.

That experience carried forward physically and symbolically. After the initial session, the group began writing their intentions directly onto the sculpture in chalk—transforming it into a living surface of expression. What emerged was a visible shift: messages of hope, healing, and encouragement layered across the steel form. One note in particular—“Tiffany’s pain is gone”—captured the depth of the moment, marking a transition from internal struggle to shared release. In 2017, the sculpture returned as part of CANVAS in Lake Worth, installed in a public park where the broader community engaged freely. Over the course of the activation, the entire surface became covered in handwritten intentions. Faint traces from the previous year remained visible beneath the new layer—turning the sculpture into a cumulative record of expression, where past and present intentions coexisted within the same space.

Launch Intention metal paper airplane sculpture sits in front of a group of plan trees during Canvas Outdoor Museum Festival in Palm Beach, Florida.
Launch Intention's large 25 foot metal paper airplane sculpture at the Canvas Oudoor Museum festival in Palm beach with a girl writing her intentions on the side.
Rust-colored metal paper airplane sculpture with local children's intention's written on it in chalk on a grassy area for Canvas Outdoor Museum in Palm Beach, FL.
Launch Intention founder & artist Griffin Loop helps student fold a paper airplane during an activation in Florida.
Child drawing on a Launch Intention 25ft Paper Airplane Sculpture at the Canvas Outdoor Museum in Palm Beach Florida.
People interacting with a large metal paper airplane sculpture outdoors, writing their intentions on it for the Launch Intention project at the Canvas Outdoor Museum.

Artist Note

This was the first time I saw the space fully open.

The symbol does a lot of the work. A paper airplane is something everyone understands—there’s no barrier to entry. It creates an immediate point of connection. But what happens after that is what defines the project.

In Palm Beach, with the foster group, it wasn’t easy at first. Looking inward rarely is. But the moment one person shared honestly, everything shifted. It gave permission. It created trust. And from there, the entire experience changed. What followed—the writing, the messages, the energy—wasn’t directed. It was allowed.

Watching that carry into the following year in Lake Worth made something very clear:
this isn’t about a single moment—it’s about what builds over time. The sculpture held onto what came before. New intentions didn’t replace the old ones—they layered onto them.

I also think about a family that came through. The younger kids wrote instantly—no hesitation, just clarity. The parents took more time. The father didn’t engage at first—he stayed on the surface, observing. Then later, after watching others, he walked back and wrote, “remember to smile.”

That moment stayed with me.

It’s a reminder that we all have that connection—an internal sense of what we need—but it’s easy to lose it. And sometimes, all it takes is a moment, or a space, to reconnect to it.

That’s what this opened up.

CREDITS & THANK YOU'S

Thank you to the community, collaborators, and supporters who made this installation possible. Each contribution—whether through time, resources, or belief—helped transform an idea into something tangible and shared. This sculpture represents more than a single vision; it reflects a collective intention launched together. May it serve as a space to gather, reflect, and imagine what’s possible when ideas are given the opportunity to take flight.

///////////

Nicole Henry | Todd Kranmer | West Plam

CANVAS

OUTDOOR MUSEUM PALM BEACH, FL //

401 N Flagler Dr
West Palm Beach, FL 33401

Artist Griffin Loop sitting outdoors discussing Launch Intention with a student holding a piece of paper with her Intentions written on it.
CANVAS OUTDOOR MUSEUM // PALM BEACH FLORIDA // 2016 //

EXPLORE MORE ACTIVATIONS

ASPEN ART WEEK // ASPEN,CO

<<< EXPLORE THE PREVIOUS LAUNCH INTENTION ACTIVATION.

VIA STUDIO // VENICE BEACH, CA

EXPLORE THE NEXT LAUNCH INTENTION ACTIVATION >>>