Close-up of a Launch Intention Paper Airplane Sculpture stacked in the studio.
LAUNCH INTENTION

ARTIST STATEMENT

GRIFFIN LOOP

ORIGIN

It started small.

A one-foot metal outline of a paper airplane, made as a gift.

In passing, a question was asked—

What if it was bigger?

Something in that landed. Not as an idea, but as a knowing.

An intuitive pull that didn’t explain itself, only insisted.

What followed wasn’t planned.

It was pursued.

I began telling people I was going to build it—before knowing how.

What was within my skillset carried me forward.

What wasn’t, I learned in motion—raising support, navigating permits, stepping into scale I had never worked in before.

The process became a commitment to the unknown.

A decision to follow instinct fully, and let it lead.

In eighteen days, working alone, the form took shape—

a 50-foot paper airplane, built piece by piece, guided as much by intuition as by structure.

Through the act of building, the meaning returned.

The paper airplane—one of the first things we create as children.

Something we make, hold, and release into the world.

The sculpture was installed in an open field.

The next day, it was named:

Launch Intention.

Days later, a group of students arrived.

There was no plan beyond sharing the work.

But in the moments before they came, something shifted—

the conversation became about intention.

We spoke. Then we wrote. Then we shared.

One by one, in a circle, each student offered something real.

Not surface-level goals, but truth—

vulnerability, hope, fear, honesty.

“I want to feel brave.”

“I want to find my voice.”

What emerged was unexpected.

A space formed—open, unguarded, collective.

In a matter of moments, something deeper than the sculpture itself had taken hold.

That day revealed the work.

Not as an object, but as a platform.

Not as something to view, but something to enter.

The sculpture became a catalyst.

The act of sharing intention became the work.

Everything that followed—

the installations, the communities, the expansion—

was already present in that first moment.

 

~G.L.

FOUNDER

GRIFFIN LOOP

ARTIST

Launch Intention founder & artist Griffin Loop welds together on of his large scale paper airplane sculptures in the studio.

GIVING WITH LAUNCH INTENTION

Donate to the general fund

Fuel the future of Launch Intention by supporting our artists, sculpture builds, and community programs wherever the need is greatest.

fund a plane for a community

Champion a signature paper airplane sculpture for your city, school, or organization and create a landmark where people gather to launch their intentions together.

COMMUNITY FUNDRAISER

Rally your friends, family, or local crew to raise funds that bring inspiring paper airplane sculptures and intention-setting experiences to the spaces you share.

CORPORATE SPONSORSHIPS

Align your brand with bold public art and intentional wellness by sponsoring large-scale paper airplane installations and high-visibility community events nationwide.

KEEP YOUR HEAD IN THE CLOUDS KID // LAUNCH INTENTION FOUNDATION //