LAUNCH INTENTION X MAYA ANGELOU MURAL FESTIVAL

One of the powerful aspects of this festival was the mix of globally recognized names and deeply rooted local voices. Branded Arts curated a lineup that included:

• Internationally known artists such as Shepard Fairey, Faith XLVII, Daniel Arsham, JR’s Inside Out Project, and Axel Void, whose murals brought global art-world energy directly onto the campus walls.
• Respected local and LA-based artists like Ni Santas, Victoria Cassinova, Enk One, Brushwork, Rob Hill, 1010, and others, whose work reflected the cultural landscape and lived reality of South Los Angeles.

Launch Intention’s sculpture existed within this ecosystem of large-scale visual storytelling, adding a three-dimensional, interactive element to a campus already wrapped in powerful imagery. While the murals told stories on the walls, the Launch Intention installation invited students to step into the narrative and contribute their own.

The Maya Angelou Mural Festival was not only about aesthetics; it was tied to education, empowerment, and future-focused thinking. Throughout the week, the school hosted an academic symposium with programming from partners like NASA JPL, LACMA, Artsy, and cultural figures such as Darryl “DMC” McDaniels. Students helped artists on murals, discussed themes in class, and interacted with visiting creatives and organizations.
Within this broader framework, Launch Intention aligned naturally:

• The murals honored identity, resilience, justice, and possibility.
• The symposium connected students to science, culture, and creative careers.
• The Launch Intention sculpture gave students a tangible ritual for declaring where they want to go next.

Teachers and staff were able to use the sculpture as a tool for conversations about goal-setting, emotional intelligence, and community support, reinforcing the idea that intention is a powerful first step toward change.

The festival permanently reimagined the campus as a gallery of large-scale murals by nearly thirty artists, from 1010 to Add Fuel, Ni Santas to Victoria Cassinova, and many more. Each piece contributes to a layered environment where students walk daily through color, story, and symbolism—rather than neutral, blank walls.

Launch Intention’s presence added another dimension: instead of being purely observational, the experience became participatory. Students did not just walk past murals painted by renowned artists; they were invited to contribute their own words, hopes, and commitments to a shared space, reinforcing that they, too, are creators of the future.

For The Launch Intention Foundation, the Maya Angelou Mural Festival was a proof of concept for how large-scale sculpture can function as social infrastructure—a focal point where communities gather, speak their intentions, and begin to move together toward a more intentional future.